Una Razón mas por la cual la Soda o Gaseosa es el nuevo Cigarrillo

En McDonalds hay en la actualidad smoothies, frappes mocha, y otras bebidas de café de lujo que reemplazan admirablemente el refresco de gaseosa que utilizan para acompañar las comidas.

McDonalds también está probando un nuevo concepto de "mini comida" en algunos mercados, en los que una hamburguesa está acompañada con una orden pequeña de papas fritas y un pequeño refresco. Ofreciendo un pequeño refresco es mejor que ninguno en absoluto.

Así que, sí, está sucediendo, McDonalds solia depender de las ventas de de refrescos de fuente como su categoría de producto mas rentable, pero ahora es teniendo en cuenta las tendencias que trabajan en contra de la industria de las bebidas carbonatadas.

Hace una década, McDonalds fue criticado por tratar de "supersize o SuperAgrandar" sus comidas ofreciendo grandes refrescos. Ahora parece que se va para otro lado.

Usted sabe que es malo cuando incluso McDonalds esta sacando productos azucarados de su menú.

Articulo Original Ingles

One more reason soda is the new cigarette

One can argue that this is McDonald's merely creating even lower price points for entire meals in a desperate attempt to win back customers. Domestic sales have been sluggish since late 2013, so if scaled-back meals without soft drinks selling for half the price of a $5 Subway sub do prove compelling, the chain's a genius.

It's also easy to see why this is a brilliant move. After all, what will guests order to wash down these petite offerings? McDonald's is still going to sell a lot of sodas with these meals, but it's also probably going to fall well short of its previous fountain sales. After all, there's no shame in going with a free cup of ice water.

There's also the ever-expanding line of McCafe premium beverages. There are now smoothies, mocha frappes, and other fancy coffee drinks that will fill in admirably for the soda that used to accompany value meals by default.

It gets worse. McDonald's is also testing a new "mini meal" in select markets, where a signature burger is paired up with a small order of fries and a small soft drink. Offering a small soda is better than none at all, but using small as the default size naturally eats into the amount of cola syrup McDonald's will go through.

So, yes, it is happening. McDonald's used to rely on fountain sales as its juiciest-margin product category, but now it's taking into account the unwelcome trends working against the carbonated beverage industry.

A decade ago, McDonald's was criticized for trying to "supersize" value meals that featured large soft drinks. Now it seems to be going the other way. You know it's bad when even McDonald's is turning on your syrupy sweetness.

The carbonated beverage industry has its work cut out for itself as it tries to reverse this problematic 10-year trend. Right now, McDonald's isn't helping.

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